- you can publish the end article in a format of your choice.
- you can don’t have to write for a set demographic.
- you can have an altruistic motive because, let’s face it, payment for travel features is so 2008.
So, last month I spent a day in Birmingham, Alabama. Being from Birmingham, West Midlands, I thought it would be a funny stop-off point and that Brummie folks back home might like to read about their namesake.
But the traditional print idea of ’24 hours in Birmingham, Alabama’ for a regional Midlands audience didn’t do it justice. And, for the three reasons above, my travel feature has transmuted into more connective material.
To answer the three bulletpoints above:
- Chosen format: a theme blog
I picked this because there were so many overlaps and connections, and fun stuff – from the entertainment districts of Five Points vs Five Ways, to Malfunction Junction vs Spaghetti Junction, to discussions over their version of Benny from Crossroads – that a single blog post wouldn’t have done the content justice. Similarly, a series of posts here would have been diluted by general musings on travel journalism. The end result is that a tale of two Birminghams is now a blog unto itself. Well, a Tumblr, because it was easier. It is currently named Birmingham, meet Birmingham – and I have around 32 connections just for starters.
- Potential readership: Brummies and Bhammies
So the potential audience is 1,250,000 – that’s the sum of two Birmingham populations, although the figure would be more like 5,000,000 if counting the Birmingham metropolitan area and Greater Birmingham, rather than just the cities themselves. The readership is not tied to a demographic but to a subject of interest – our two hometowns and how we benchmark with each other.
- Altruistic aim: foster connections
Travel journalism is a happy field. We present aspirational destinations and stories about those places that people want to travel to. At best, travel advertisers hope that readers will book their product off the back of reading a published feature. However, as I connected with Bham natives via the internet and then IRL, it seemed to me that there were more interesting outcomes than tourism. What if, for example, like an aunt at a singles party, I could introduce Birmingham to Birmingham? What if Alabama’s coworking space could connect with my local coworking space in Moseley, or Birmingham Museum of Art (AL) could talk with BMAG (UK) – could they share connections, swap ideas, learn from each other, have fun? Could businesses even start to trade, offering pathways into international expansion?
Ok, so the idea took off in my head and will probably have nothing to do with how users actually consume the content.
But at the same time, why the hell not? At the tweetup they held to welcome me to Birmingham Alabama, I discovered they’d heard of Birmingham: It’s Not Shit – one of the more well-known (and irreverent) guides to Birmingham UK. They also knew that Birmingham City Council had used the ‘other Birmingham’s’ skyline to illustrate a recycling leaflet. An easy mistake in some ways – after all, we get each other’s search results all the time. We had also nearly organised a Skype linkup last year as their BarCamp was on at the same time as ours.
But the connections don’t just have to be limited to the touristic.
Why not ‘metrotwin’ Birmingham with Birmingham on many levels?
The information is out there on the Birmingham Match Tumblr, or will be by degrees. What people do with it is another matter.