South Korea inspires with its Gangnam Style robots #wtm2012


Korean robots at WTM 2012Collecting tourism slogans at the World Travel Market 2012 (WTM) this year to update my 2009 post meant walking the length and breadth of London’s Excel – four hours’ solid legwork. South Korea’s marketing slogan was ‘Be inspired’. For once, this was backed up by action – a small army of robots takings centre stage on the stand.

These guys actually dance Gangnam Style…

Pretty cute. All part of Korea’s love affair with robots –  cf robot teachers and prison guards – and possibly the only country at WTM to position itself through its technology. Is this an interesting differentiator for travellers?

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