105 tourism slogans from around the world #WTM12


Country slogans and tourism taglines – how can they say so very little and yet sometimes so much? I’ve posted my bemusement with these fascinating little one-liners that marketers use to ‘sell’ or position a destination before (after snapping 44 slogans at the 2009 World Travel Market).

This year, I decided it was time for an update. So here, after wandering the vast length and breadth of WTM 2012, are 105 slogans, 26 country logos (or fonts) and 7 regional taglines collected at the World Travel Market 2012. Slideshow above, text below. I’ve bolded up the ones I like. Enjoy!

EUROPE

  • Albania – A new Mediterranean love
  • Andorra – the Pyrenean country
  • Austria – Arrive and revive
  • Belarus – Hospitality beyond borders
  • South of Belgium (Brussels and Wallonia) – Latin Europe in a nutshell
  • Bulgaria – Unique in its diversity
  • Croatia – the Mediterranean as it once was
  • Cyprus in your heartNorth Cyprus – Timeless beauty – Better than words
  • Czech Republic – stunningly different
  • Visit Finland (I wish I was in Finland)
  • Georgia – for the best moments of your life
  • Germany – The travel destination
  • Visit Gibraltar
  • Gozo – Truly Mediterranean
  • Add some orange (Holland)
  • Go to Hungary
  • Visit Iceland
  • Jump into ireland
  • Latvia – Best enjoyed slowly
  • Lithuania – See it! Feel it! Love it!
  • Luxembourg – Discover the unexpected
  • Malta – Truly Mediterranean
  • Monte Negro – Wild Beauty
  • Visit Norway
  • Poland – Move your imagination – Come and find your story
  • Portugal – Europe’s West Coast
  • Romania – explore the Carpathian garden
  • Pure Russia
  • My Russia – reveal your own Russia
  • Scotland welcomes the world
  • Slovakia – Little big country
  • I feel SLOVEnia
  • Espana – I need Spain
  • Vist Sweden
  • Switzerland. Get natural.
  • Turkey Unlimited
  • Ukraine, yours to discover

AFRICA

  • Cameroon is back
  • Egypt – where it all begins
  • Ethiopia – the cradle of humankind
  • The Gambia – the smiling coast of Africa
  • Magical Kenya
  • Malawi – the warm heart of Africa
  • Mauritius – It’s a pleasure
  • Morocco – the country that travels within you
  • Nigeria – tourism is life
  • The Seychelles Islands – another world
  • South Africa – Inspiring new ways
  • Sierra Leone… the freedom to explore
  • The Kingdom of Swaziland – a royal experience
  • Tanzania – the land of Kilimanjaro, Zanzibar and the Serengeti
  • Tunisia – there’s more to celebrate
  • Uganda – pearl of Africa
  • Zambia – let’s explore
  • Zimbabwe – A world of wonders

MIDDLE EAST

  • Abu Dhabi –And you think you’ve done it all?
  • Abu Dhabi – Travellers welcome
  • Definitely Dubai
  • [Oman – Beauty has an address]
  • Qatar – where dreams come to life

INDIA/SOUTH ASIA

ASIA

  • Cambodia – kingdom of wonder
  • China Tourism
  • Hong Kong –Asia’s World City (city!)
  • Wonderful Indonesia
  • Japan – endless discovery
  • Kazakhstan – the land of wonders
  • Kyrgyzstan – oasis on the Great Silk Road
  • Korea – be inspired
  • Malaysia – truly Asia
  • Discover Mongolia
  • It’s more fun in the Philippines
  • Taiwan – the heart of Asia
  • Amazing Thailand – always amazes you
  • Vietnam – timeless charm

AUSTRALASIA/OCEANIA

  • There’s NOTHING like Australia
  • Fiji Me
  • 100% pure New Zealand

AMERICAS

  • Antigua and Barbuda – The beach is just the beginning…
  • Argentina beats to your rhythm
  • Bermuda – so much more
  • Bolivia awaits you
  • Brasil – sensational!
  • Canada – keep exploring
  • Colombia – the only risk is wanting to stay
  • CoColumbia
  • Costa Rica – no artificial ingredients
  • Autentica Cuba
  • Dominica – the nature island
  • Dominican Republic has it all
  • Ecuador – love life
  • Guyana – experience, explore & enjoy
  • Honduras – todo esta aqui
  • Nicaragua – Unica. Original!
  • Paraguay – You have to feel it!
  • Peru – Empire of Hidden Treasures
  • Puerto Rico does it better
  • Trinidad & Tobago – the true Caribbean
  • Uruguay natural
  • Venezuela is your destination!

LOGOS ONLY

  • Armenia (something indecipherable and a ! for the i)
  • Azerbaijan (rising star and oil well?
  • The islands of the Bahamas (island graphic)
  • Kingdom of Bahrain
  • Barbados (flying fish?)
  • Chile (stars)
  • Falkland Islands (penguins)
  • France (flag-coloured lady)
  • Greece (spots – islands?)
  • Holland (tulip)
  • Italy (flag stripe)
  • Iraq
  • Jordan (hieroglyphics?)
  • Lebanon
  • Libya
  • Macau
  • Madagascar
  • Monaco (winding roads?)
  • Mozambique (shell spiral)
  • Mexico
  • Panama (butterfly?)
  • Rwanda
  • Saint Lucia (flag-coloured pitons)
  • Serbia (heart)
  • Tahiti and her islands
  • Uzbekistan

REGIONS

  • California – find yourself here
  • Go Goa – a perfect holiday destination!
  • Karnataka – one state, many worlds.
  • Kerala’s – God’s own country
  • Normandy – Love the land. Live the life.
  • Rajasthan – the incredible state of India.
  • Valencia region – gives you everything
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12 responses to “105 tourism slogans from around the world #WTM12

  1. Favourite so far – SLOVEnia!

  2. Unexpected Traveller

    “Switzerland. Get natural” makes me wonder if you’re asked to leave your clothes by the door at passport control …

  3. Pingback: Around the world in 44 tourism slogans | Tourist Vs Traveller

  4. Pingback: Wochenrückblick 48 | Kristine Honig

  5. Pingback: Ask a Trini : Let's fix Trinidad's tourism slogan

  6. Pingback: Indonesia, A Tropical Paradise | Sebuah Perspektif Sederhana

  7. Ibnu rachman jaya

    wonderful Indonesia : a thousand paradise island.

  8. Moldova slogan : “Hospitality. Tradition. Mystery.”.Please see link

  9. Really enjoyed this post Fiona and loved seeing the weird and wonderful collection all in one place. I hope you don’t mind, but I put a link to this page on a recent blog post of mine all about the perils of destination branding.

    http://messageandmuse.wordpress.com/2014/04/10/destination-bland-the-challenge-of-creating-a-sense-of-place-with-a-brand/

  10. Pingback: 105 tourism slogans from around the world | Little Princess: to travel is to live

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