105 tourism slogans from around the world #WTM12

Country slogans and tourism taglines – how can they say so very little and yet sometimes so much? I’ve posted my bemusement with these fascinating little one-liners that marketers use to ‘sell’ or position a destination before (after snapping 44 slogans at the 2009 World Travel Market).

This year, I decided it was time for an update. So here, after wandering the vast length and breadth of WTM 2012, are 105 slogans, 26 country logos (or fonts) and 7 regional taglines collected at the World Travel Market 2012. Slideshow above, text below. I’ve bolded up the ones I like. Enjoy!

EUROPE

• Albania – A new Mediterranean love
• Andorra – the Pyrenean country
• Austria – Arrive and revive
• Belarus – Hospitality beyond borders
• South of Belgium (Brussels and Wallonia) – Latin Europe in a nutshell
• Bulgaria – Unique in its diversity
• Croatia – the Mediterranean as it once was
• Cyprus in your heartNorth Cyprus – Timeless beauty – Better than words
• Czech Republic – stunningly different
• Visit Finland (I wish I was in Finland)
• Georgia – for the best moments of your life
• Germany – The travel destination
• Visit Gibraltar
• Gozo – Truly Mediterranean
• Add some orange (Holland)
• Go to Hungary
• Visit Iceland
• Jump into ireland
• Latvia – Best enjoyed slowly
• Lithuania – See it! Feel it! Love it!
• Luxembourg – Discover the unexpected
• Malta – Truly Mediterranean
• Monte Negro – Wild Beauty
• Visit Norway
• Poland – Move your imagination – Come and find your story
• Portugal – Europe’s West Coast
• Romania – explore the Carpathian garden
• Pure Russia
• My Russia – reveal your own Russia
• Scotland welcomes the world
• Slovakia – Little big country
• I feel SLOVEnia
• Espana – I need Spain
• Vist Sweden
• Switzerland. Get natural.
• Turkey Unlimited
• Ukraine, yours to discover

AFRICA

• Cameroon is back
• Egypt – where it all begins
• Ethiopia – the cradle of humankind
• The Gambia – the smiling coast of Africa
• Magical Kenya
• Malawi – the warm heart of Africa
• Mauritius – It’s a pleasure
• Morocco – the country that travels within you
• Nigeria – tourism is life
• The Seychelles Islands – another world
• South Africa – Inspiring new ways
• Sierra Leone… the freedom to explore
• The Kingdom of Swaziland – a royal experience
• Tanzania – the land of Kilimanjaro, Zanzibar and the Serengeti
• Tunisia – there’s more to celebrate
• Uganda – pearl of Africa
• Zambia – let’s explore
• Zimbabwe – A world of wonders

MIDDLE EAST

• Abu Dhabi –And you think you’ve done it all?
• Abu Dhabi – Travellers welcome
• Definitely Dubai
• [Oman – Beauty has an address]
• Qatar – where dreams come to life

INDIA/SOUTH ASIA

• Beautiful Bangladesh
• Bhutan – Land of Gross National Happiness
• Incredible !ndia
• Maldives… the sunny side of life
• Naturally Nepal – Once is not enough
• Refreshingly Sri Lanka – Wonder of Asia

ASIA

• Cambodia – kingdom of wonder
• China Tourism
• Hong Kong –Asia’s World City (city!)
• Wonderful Indonesia
• Japan – endless discovery
• Kazakhstan – the land of wonders
• Kyrgyzstan – oasis on the Great Silk Road
• Korea – be inspired
• Malaysia – truly Asia
• Discover Mongolia
• It’s more fun in the Philippines
• Taiwan – the heart of Asia
• Amazing Thailand – always amazes you
• Vietnam – timeless charm

AUSTRALASIA/OCEANIA

• There’s NOTHING like Australia
• Fiji Me
• 100% pure New Zealand

AMERICAS

• Antigua and Barbuda – The beach is just the beginning…
• Argentina beats to your rhythm
• Bermuda – so much more
• Bolivia awaits you
• Brasil – sensational!
• Canada – keep exploring
• Colombia – the only risk is wanting to stay
• CoColumbia
• Costa Rica – no artificial ingredients
• Autentica Cuba
• Dominica – the nature island
• Dominican Republic has it all
• Ecuador – love life
• Guyana – experience, explore & enjoy
• Honduras – todo esta aqui
• Nicaragua – Unica. Original!
• Paraguay – You have to feel it!
• Peru – Empire of Hidden Treasures
• Puerto Rico does it better
• Trinidad & Tobago – the true Caribbean
• Uruguay natural
• Venezuela is your destination!

LOGOS ONLY

• Armenia (something indecipherable and a ! for the i)
• Azerbaijan (rising star and oil well?
• The islands of the Bahamas (island graphic)
• Kingdom of Bahrain
• Barbados (flying fish?)
• Chile (stars)
• Falkland Islands (penguins)
• France (flag-coloured lady)
• Greece (spots – islands?)
• Holland (tulip)
• Italy (flag stripe)
• Iraq
• Jordan (hieroglyphics?)
• Lebanon
• Libya
• Macau
• Madagascar
• Monaco (winding roads?)
• Mozambique (shell spiral)
• Mexico
• Panama (butterfly?)
• Rwanda
• Saint Lucia (flag-coloured pitons)
• Serbia (heart)
• Tahiti and her islands
• Uzbekistan

REGIONS

• California – find yourself here
• Go Goa – a perfect holiday destination!
• Karnataka – one state, many worlds.
• Kerala’s – God’s own country
• Normandy – Love the land. Live the life.
• Rajasthan – the incredible state of India.
• Valencia region – gives you everything